Grant Calloway · AI for Small Business · The Empty Chair Tax: Reduce Dental No-Shows with Three Texts
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Set a rule so any appointment still marked unconfirmed 24 hours out is added to a Google Sheet or sent to the front desk as a notification, creating a ready-made prioritized call list each morning
24 hours
“Replace phone tag with three automated text messages… Only patients who haven't confirmed after that 48-hour message land on the front desk's call list. Instead of 35 blind calls, you're making three to five targeted ones.”
“So I sent an email out to some people and I said, thinking about running a tour to India, does anyone want to come? And I got 24 yeses.”
“He puts the editor at the top of his call sheet each morning and feeds her a steady diet of tidbits about ongoing negotiations… to destabilize William Morris”
“Have your front desk talk about AI… ask patients ‘when you Googled, did you use the AI overview?’”
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