“‘We partnered with The Block… they run their own marketplace… great for e-commerce brands to get exposure during traditional TV slots.’”
DB
Daily Blooms
Add To Cart: Australia’s eCommerce Show ·
“Brand residencies… partnership vehicle… you can share the load by teaming up with a space that is really keen to drive foot traffic”
Bonnie Borland · Marketing ATM · Residencies, White Lies & *Actually Decent* Ai Ads
Play from 10:30
10:30
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What was described
Advocates brand residencies: partner e-commerce brands with high-traffic physical spaces to run pop-ups and share costs
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“…instead, we're like, how can we help this brand?… you become an indispensable brand partner. There's no churn.”
RR
Rich Roll
Masters of Scale ·
“Brand memory… advertisers can share all of their inputs about their brand… it persists, it learns, it keeps improving.”
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“We call it the brand advocate... we go very deep on them because it's about the psychographics, not the demographics”
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