“We raised money from influencers and we also gave them equity and in fact, paid them to promote in equity instead of cash”
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How I Built This with Guy Raz ·
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give 5% equity stakes to famous people and influencers in exchange for promotion
5% equity
“We raised money from influencers and we also gave them equity and in fact, paid them to promote in equity instead of cash”
“In exchange, you can have fee concessions… you're really taking that stake in exchange for providing material LP capital.”
“He created Good Influence. It's a for-profit company that connects paying candidates with influencers who can promote them.”
“It's also been really important to me to have equity… I partner with Rich Kleiman and Kevin Durant in boardroom… I get a real like stake in that company.”
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