“Tier three … $12,000 a month … we do everything from top of the funnel all the way to completion”
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Said on Dropping Bombs
Rowe Artuv · Futureproof Founder Podcast · 436 | The Founder's Guide to SaaS Pricing in the AI Era: Seat-Based, Usage-Based, or Hybrid? | Roee Hartuv
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identified that an $89/month entry tier was mismatched for a mid-market company that sells $12,000 a year
$89/month, $12,000/year
“Tier three … $12,000 a month … we do everything from top of the funnel all the way to completion”
“Lennar priced them at the same sort of entry-level to mid-market pricing that they use on all of Lennar's housing product”
“Companies that treat their work as well delivered stock returns that outperformed by 2.3% to 3.8% per year… 89% to 184% compounded”
“Instead of charging them $1,000 for 12 months, I'm charging them $12,000 for four months. We're concentrating the work, but the churn is much unlikely at four months.”
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