“An $89 a month entry tier for a company selling to a mid-market at $12,000 a year.”

Rowe Artuv · Futureproof Founder Podcast · 436 | The Founder's Guide to SaaS Pricing in the AI Era: Seat-Based, Usage-Based, or Hybrid? | Roee Hartuv

Play from 3:47
3:47

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What was described

identified that an $89/month entry tier was mismatched for a mid-market company that sells $12,000 a year

$89/month, $12,000/year

Said nearby on the same subject

“Tier three … $12,000 a month … we do everything from top of the funnel all the way to completion”
♫
Said on Dropping Bombs
Pricing $12,000 per month Share this moment
“Lennar priced them at the same sort of entry-level to mid-market pricing that they use on all of Lennar's housing product”
♫
Said on What's Your Problem?
“Companies that treat their work as well delivered stock returns that outperformed by 2.3% to 3.8% per year… 89% to 184% compounded”
AE
Alex Edmonds research
Nudge ·
Data play outperformance of 2.3%-3.8% per year (89%-184% compounded) Share this moment
“Instead of charging them $1,000 for 12 months, I'm charging them $12,000 for four months. We're concentrating the work, but the churn is much unlikely at four months.”
♫
Said on Build With AI
Pricing $12,000 for four months → $3,000/month Share this moment

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