“We do restrict our broker trip to 10 individuals, our top 10 for the year's volume previous.”
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Said on The Mortgage Broker Podcast
Northwell Health · The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Northwell Health CMO Ramon Soto and StrawberryFrog's Scott Goodson on movements over campaigns
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generate about 10% of overall volume as incremental volume via marketing activity
10% incremental volume
“We do restrict our broker trip to 10 individuals, our top 10 for the year's volume previous.”
“Once we actually activate the teams and we first work on creating confident customers, then we bring in the relationship work. That's when it starts paying in volume.”
“If I've spent $100,000 on this position, I have to generate at least $500,000 in incremental revenue as a result of them being in this position”
“It's really about sentiment. The volumes are pretty small… this will make very little difference at the pump for consumers.”
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