“I talk to the human, then I customize to the piece of content... Certified Angus Beef phrase is "the protein of celebration".”

Jon Acuff · The Think Media Podcast · 556: How to Instantly Be Better on Camera (7 Tips)

Play from 14:52
14:52

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What was described

Tailor each message to the specific audience by finding a human-level hook (e.g., for Certified Angus Beef use "protein of celebration")

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