“I talk to the human, then I customize to the piece of content... Certified Angus Beef phrase is "the protein of celebration".”
Jon Acuff · The Think Media Podcast · 556: How to Instantly Be Better on Camera (7 Tips)
Play from 14:52
14:52
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What was described
Tailor each message to the specific audience by finding a human-level hook (e.g., for Certified Angus Beef use "protein of celebration")
Said nearby on the same subject
“CEOs learn that they need to have their talking points… they try and repeat the same message consistently… find a way of staying on message and yet being true to the audience”
“I'm going to build an AI tool that will have all the transcripts of each podcast... you'll be able to use that tool to go and find that information or find which episode it was”
“…they take the show out of town…play the play, and then based on audience reaction, they rewrite things…so you want to find out what the audience feels.”