“I signed up for a farmer's market because my grandparents were running a farmer's market at their church, and it was $50 to get a booth.”
WR
Whitney Rowell
Unit Economics ·
“I would always sell out. People would line up… I would ask ‘what would you buy? What are you missing?’”
How I Built This with Guy Raz · Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand
Play from 15:39
15:39
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What was described
Used a farmer’s market booth (Smorgasburg) to sample cookies, collect direct consumer feedback, and validate demand before approaching retailers
Said nearby on the same subject
“When people pass the booth it would say like organic cookies, natural cookies. All natural.”
♫
Said on How I Built This with Guy Raz
“We opened up a tasting room in Vail Village… got direct feedback from the consumer right over the bar… What should we tweak?”
RT
Ryan Thompson
The Foundr Podcast with Nathan Chan ·
“University of Iceland said, if you can collect eDNA samples, we can track biodiversity in a level of detail we've never seen before.”
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Said on The Joe Rogan Experience
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