“Central Market… they put us in healthy living… we’re doing 10 units per store per week.”
WR
Whitney Rowell
Unit Economics ·
Andrea Rideout · Road 2 Retail · Episode #179 Andrea Ridout- Managing partner White Rock Granola
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took a bag of granola to chefs and visited stores to get into Central Market chain
“Central Market… they put us in healthy living… we’re doing 10 units per store per week.”
“You need to establish a partnership with a customer that has a reliable supply chain to get our product into market.”
“He says, 'people are still breathing into paper bags' … it's like, OK, breathe into that paper bag, calm down and let's settle in for the long haul.”
“In space, you set up your sleeping bag… float into the bag and zip it up… most comfortable position I've ever been in sleeping”
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