“You have to keep liquidating the lead further and then when you stop liquidating the lead you liquidate them by having them become an affiliate or partner”
“What, like, can I ask the network? So if they're applying through AWIN or if they're applying through Impact, can I ask the network if they can help vouch for this partner?”
Joshua Kennedy · Ecommerce Coffee Break - The Ecom Marketing & Sales Podcast · How to Work with Affiliates Without Getting Burnt - Joshua Kennedy | How Affiliate Marketing Scales, Why Traditional Affiliates Fail, How Brands Find Partners, Why Vetting Partners Matters, How Revenue Growth Happens (#509)
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What was described
ask affiliate networks (e.g., AWIN, Impact) to vouch for a partner during the application process
Said nearby on the same subject
“‘We partnered with The Block… they run their own marketplace… great for e-commerce brands to get exposure during traditional TV slots.’”
“One last idea is a surprise check in about a week or two into the onboarding process, ideally on video and ideally from the owner or a partner. Send a short loom video checking in, letting them know you've got an eye on how things are going and asking if there's anything on their mind they want to talk through.”
“Even just as simply as this is basic technology and employment hero, allowing your system, setting up your system to send personalised messages to each applicant saying, acknowledging the fact that the application was received, giving them any updates, letting them know that the decision process is underway and what the next step might be.”
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