“A 1984 bestselling book sold nearly 100,000 copies”
JM
Joseph Moore
The Long View ·
Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · How to Sell to the CISO: David Gee, who is a ... CISO
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launched his book by doing 20-30 speaking events worldwide and sold copies directly to salespeople
20% of sales were to salespeople
“A 1984 bestselling book sold nearly 100,000 copies”
“I licensed the photographic library… we’ve sold well over 2,000 copies of this book to the global audio, hi-fi, Japanese record community.”
“Hi, my name is Charlotte. I'm calling from Navan, and then do you have 30 seconds to speak….”
“If you ever want to speak to 50 senators doing squats at the same time… like Morning Joe is the way to have that kind of event.”
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