“I loved it when you created the term image architect because stylists no longer covered the remit of what you were fully doing and you went out and you trademarked it”

“If you are just going to do nothing, sit in that role and not learn anything, which means your program is filled with coupon sites, browser extensions, people bidding on your trademarks.”

“She advises to make sure there are clearly defined roles and assign ownership for strategy, project management, marketing, sales, etc.”

“Defining the role is easier before the employee starts… Resolving scope is easier before the contract is signed… Planning the project is easier before the crew's mobilized.”

“The traditional analyst role of just, you know, spreadsheet jockeying, I think just goes away because what's the value add on top.”