Business Broker Growth Show · Episode 100: Highlights from Episodes 51-98 | Part 2
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stopped using pay-per-click ads because they generated many calls but no closed deals, focusing instead on referral networks
“We do some ads, it's just the ad read, that's fine. But many of our partnerships are what we call 360 deals, meaning the podcast ad buy is just one portion of a larger deal, more like an ambassador deal.”
“Fine for general use. Fine. But nothing personal or regulated goes near it. Not allowed. Full stop.”
“We have a very generous referral kickback to our clients because you have such an amazing experience, you want to go tell people about it”
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
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