“Three products go from $37 down to around $35 November 1st through the 18th. And we're keeping our price close to what it was previously because we want to make sure that we can do a really nice Black Friday sale. And after Cyber Monday, we're going to keep that $34, $35 price only if that test worked out.”

“If your product has a low price point and high emotional appeal, you should absolutely be testing these social commerce integrations. The marginal cost of acquiring a customer is dropping because the platform is subsidizing the infrastructure to get you in the door.”

“Online tools give overinflated price guides; agents may go along, then the market price is lower.”

“Maybe you look at a used phone right now if your budget's really tight, because even the new lower price phones are not as low price as they were before.”

“My pushback, word for word, was, so your suggestion is to keep our full price, even though it's proven to convert at a much lower rate. Because again, at full price, fewer of the people who see the listing actually buy, which is conversion rate.”