“It was just giving them a discount, and then if they do a case study for you. That's how it was sort of framed. And yeah, that's worked.”
RG
Ruben Gamez
Startups For the Rest of Us ·
Rob Walling · Startups For the Rest of Us · Episode 852 | Getting Big Name Customer Case Studies and More Listener Questions (with Ruben Gamez)
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Adds a 90-day (or 60-day) opt-out clause to the case-study discount agreement, allowing the customer to back out if the product doesn’t work
90 days (or 60 days)
“It was just giving them a discount, and then if they do a case study for you. That's how it was sort of framed. And yeah, that's worked.”
“Insurance company doesn’t agree with my pricing… we work out an agreement… I’ll agree to this price for sure”
“That was clearly like a long-term strategy that was not going to work. The customer doesn’t care if we’re using AI… they just want the product better, faster.”
“I want to see every property in my buy box that's been listed for 90 days or more… if average days on market in my market is 60 days”
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