Jim Fitzgerald · Built to Sell Radio · Ep 567 Rejected at 4x, Sold for 8 Figures: The Growth Mistake That Nearly Cost Jim Fitzgerald Half His Exit
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White-labelled Taradel’s platform to large brands (Staples, FedEx Office, Office Depot) and ran revenue-share deals on calls like "Thanks for calling Staples"
“I bought a copy of Box Office magazine... I just ended up calling everybody... there was a minimum of like a couple hundred dollars versus 35% of the box office. ... we predominantly paid the minimum because 35% did not equal $200.”
“I start pounding Office Dad four, five times a day I call… I began leaving recorded messages late at night… after 10 days of this onslaught, Office Dad calls.”
“I had a deal with his company and it was overhead. So he gave us offices.”
“Rolling the calls is how I do it… I call my office, roll the calls… I call people when I'm in situations.”
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