Road 2 Retail · Episode #179 Andrea Ridout- Managing partner White Rock Granola
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set retail price at roughly five times the unit cost as a starting point
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“When Home Depot launched Skelly in 2020, it really changed the industry. It was the first time that we really brought giants ... to retail with retail pricing and made them accessible to customers.”
“You’re able to test your price points on D2C, so you can change them and all that. Once you're at retail, that's it.”
“The price is $2.80 per conversation… the retailer can estimate its conversation charges by multiplying the expected number of conversations by that price.”
“I gave a price of three decimal points. Usually we give two decimal point pricing… we got the contract.”
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