“It cuts the commission by about 70% and builds 8 to 40 times more cash value than old-fashion life insurance.”
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Said on Entrepreneurs on Fire
The Media Show · Taking stock of the BBC cuts
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
re-orient the BBC around iPlayer, cutting linear channels and commissioning less for them
“It cuts the commission by about 70% and builds 8 to 40 times more cash value than old-fashion life insurance.”
“Pre-training is exponentially more resources for debatably linear gains… seems very sub-linear”
“And what ended up happening is the videos on my development channel might have got like 500 views. But when I moved them over, a lot of them, especially one of them, it got 30,000 views like in the first three months”
“We've seen a lot of issues with inbound around Google AdWords ... We're also doing a lot more AEO work. ... you have to find those channels in innovative and creative ways.”
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