“And what ended up happening is the videos on my development channel might have got like 500 views. But when I moved them over, a lot of them, especially one of them, it got 30,000 views like in the first three months”

“I would defy Patrick and move more to an iPlayer led BBC and you don't need as many channels you don't need to commission as much material for those channels if you make the iPlayer the centre of everything you do”

“We build our channel campaign strategy... this is your gap and this is how our channels are going to cover it... here’s the playbook for the next 30, 60, 90 days”

“Google’s telling us there are topics related to my channel… I’ve got 1,700 hypes on this video… I use that to decide what to produce.”

“‘If you've got a small budget, put it all in one channel… you can scale Meta ads fairly significantly before needing to add any other channels.’”