“We track our data. We track our numbers inside and out. I know the best days, the best times, the best neighborhoods, the best optimal amount of signage.”
GSD Mode Podcast · Real Estate Open House Strategy: 6 Steps to More Sales
Play from 16:49
16:49
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What was described
tracks open house data (days, times, neighborhoods, signage) to optimize attendance
Said nearby on the same subject
“The biggest thing we're doing at the moment is signage like all the signage that's missing like yeah yeah because we all you know it so well you don't need signage then you put 15 000 people that into a really strange environment”
“We went and papered neighborhoods with bright colored paper that said, hey, we're in your neighborhood. We're looking to buy a house, whatever. And we would just walk down the street and put it in the jam of the door.”
“Opening one store in New York city… I would only reach the neighborhood. Rent day one, faucet breaks… I also wanted to reach as many people as possible.”