“The $60 million paragraph that was added to advertisements that I ran that added $60 million in sales”
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Said on Entrepreneurs on Fire
Dani Robison · The Wealth Without Wall Street Podcast · The Real Estate Investments Built to Survive a Down Market (ft. Dani Lynn Robison)
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walked neighborhoods and placed bright-colored paper in mailboxes advertising they were looking to buy houses
“The $60 million paragraph that was added to advertisements that I ran that added $60 million in sales”
“Programmatic advertising… advertisers who just want to reach particular kinds of audience… buying audiences in big buckets of content.”
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
“I use Google LSA, local service ads, for advertising. We are a pretty highly rated company in Lexington.”
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