“Send them with a mission. Like your job is to attend at least four talks that you're going to come back and write and do a briefing on to the rest of the team.”
DS
David Spark
Defense in Depth ·
The Entrepreneur Experiment · Why Most Founders Are Building the Wrong Business with Julian Metcalfe founder of Pret & Itsu
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personally writes back to customer emails, copies them to relevant team members, and sometimes sends free gifts to resolve issues
“Send them with a mission. Like your job is to attend at least four talks that you're going to come back and write and do a briefing on to the rest of the team.”
“First and foremost, senior person, please send it in an email… because if we don't have it electronically, that just makes it so much easier for the operations person… to copy and paste it, put it in your CRM, etc.”
“Monthly status reviews of the program with your key leadership team members, making sure that communications are frequent and relevant and cascaded through the organization”
“There’s basically going to be only one person responsible for all the copy everywhere. Claude is going to be writing the copy.”
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