“We could do discounts and generate cash from our inventory… we pivoted to leverage the assets we had, which were inventory to generate cash.”
HR
Heidi Robinson
Run the Numbers ·
“We definitely use the print on demand model to be able to have it so you can test it, test the market, see what they like, see what they're buying.”
Enthusiastically Self-Employed: LinkedIn tips, Business tips, and Marketing tips for the self-employed & small business owner · "Gotta Have It" Merch, No Inventory Required -- Ep 230
Play from 6:25
6:25
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What was described
use a print-on-demand model so they can test the market, pivot quickly, and avoid bulk inventory
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“The military wants something, they spin it up, and they can do it so quickly that they don't have to keep this stuff sitting around”
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