“You spend all this time researching it, 10 hours go by, you're researching, and then ... realize it's not possible or too expensive”

“The research shows if for every hour you spend in planning, you save 10 in implementation.”

“I would rather you spend the next two weeks having 10 conversations, then spending two weeks building a beautiful website for an idea that you haven't tested.”

“I did a full pen test… spent 10 minutes, then I said spend an hour… it came out with like 27 upgrades.”

“If you come back after one hour and one minute, that cache is gone… cache writes are expensive… leaving sessions idle for more than an hour is expensive.”