“They’ll have one or two MVPs they work with across their whole career and that they drag them in and engage those people as thought leaders.”

Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · How to Sell to the CISO: David Gee, who is a ... CISO

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What was described

Leverages a small set of MVPs (most valuable players) as long-term thought leaders that the CISO trusts across their career

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