Travis Whelan · BNI - The Australian Story · BNI The Australian Story - Episode 165: Travis Whelan - Open Up Your Books to the Room before Expecting Back
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stated that relying solely on Facebook referrals is not proper BNI practice
“BNI… costs a few hundred dollars for a year's membership… they limit how many people in each discipline can join… you end up swapping… sending client referrals to each other”
“We were indeed a 100% referral only planning practice, which means that we spent $0 on marketing, $0 on events, $0 on social media and any of that.”
“All right. You know, 35, 45% write-offs. And we've seen practices go cut that in half. I've seen practice. I have a practice that's at 4.3, I think this quarter right now, 4, 3, 4.3%”
“I have actually in five years never actively marketed my business… a huge part of my business has been referrals… even casuals have given referrals to their owners”
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