The Iced Coffee Hour · You Might Also Like: The $100 MBA Show
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Celebrate early sales wins with family/friends to provide tangible proof of traction
“I just was sort of doing friends and family to start... then it really took off very quickly when I got some professional athletes who started to triple winnings ... changing nothing but their mindset”
“We just did a big ad campaign and we hired a celebrity. We talked about being your, you know, being your best friend and really tried to go a different angle where we, we appealed to the humanity of people, not just agents and brands, you know, AI.”
“Never loan family money under any circumstance. Never loan friends money under any circumstance. If you have the money and you think they need it and you want to give it to them, give it to them.”
“Why don't we advertise to our friends and family on Facebook that we're in the cleaning business now?… we got in touch with somebody we knew for a job”
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