Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · Doubling a Sales Team in 2 Months Without Dropping Standards | Lauren Lynch, Cyber Sales Leader
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Ask interview candidates to list the discovery questions they would ask prospects to assess their curiosity and preparation
“Closing the first meeting with an assertive assumption rather than asking if the prospect has any questions increases the chances the prospect will schedule a second meeting”
“Start a customer question list. Every question a customer asked you for a week, written down in their words.”
“Ask happy customers for reviews. Join your industry association. Get involved locally. Ask suppliers and partners whether they'd be happy to list you on their website.”
“If nothing was really happening, I would ask a question to see what they would say... I would chime in from off camera.”
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