“We had a person in a car seat costume… there would be no person behind the wheel… perceptually there's nothing… that's Wizard of Oz, the fact that there's secretly a person driving the car.”

“We would just tell our drivers, hey, we need more drivers. So we never actually put out like media ads for hiring drivers at the time.”

“We put up signs to say, thank the driver, just to prompt the driver to thank. And, of course, that increased thanky.”

“It took us about nine months before he was able to peel out of that. We put a manager in place and like a backup driver system.”

“We had two drivers per every vehicle. So, again, there was just like this massive explosion. It was an owner-operator model where we didn't have as many company trucks that we had to invest into. But they were bringing their own trucks on with us.”