“You could do a different marketing strategy that isn't reliant on you running a sale because you don't want to run like a 15% off sale in October. And then on Black Friday, you run 20% or 25% off.”

“I have a whole pricing matrix where I have a discount box… I’ll sometimes approve my admin… 20% off of whatever… to get our foot in the door”

“They are 100 founders discounted tickets… $299… The full price is $399…”

“69 checks that we run in all client accounts before Black Friday”

“Three products go from $37 down to around $35 November 1st through the 18th. And we're keeping our price close to what it was previously because we want to make sure that we can do a really nice Black Friday sale. And after Cyber Monday, we're going to keep that $34, $35 price only if that test worked out.”