Journey Ops · This is Journey Management · Months, not workshops: the five levels of journey management maturity, with Esa Nettamo
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shift from mapping every journey to first identifying a specific business problem/objective and then using journey management to solve it
“My ideal scenario would be to work with a small group within a firm and map out how they want to work… If it's 80 percent of the journey is perfect with the new software, then you've got a relatively simple change management story.”
“I don’t have a large-scale printer, so I’m sticking together Journey Maps with A3 pages… it makes a huge difference when you start to bring the map into the room”
“I will start by identifying maybe 20 to 50 important questions, no more, that potential customers could ask an AI platform during their buying journey.”
“We talk about first principle search… what's the problem to be solved?… then we use that lens with candidates.”
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