“The rule is every touch has one job. A sequence, if it's a 12-step sequence, isn't just 12 ways of saying, I'm just following up. It's a planned narrative. Introduce, add value, make an offer, close the loop.”

“Open research question would be creating a closed loop using the test print system. So closed loop means learning users' perception or preference based on their feedback.”

“I have follow-up sequences for each one of those cause I want to maximize conversions on each one of those different lead types”

“Your close rate increases by 70%, right? So the value for all businesses to be able to connect and make it easier on you”

“We’re employing specialists to do a job so that our money works hard for us… each manager has a different job to do.”