“I decided it wasn't worth it… I chose instead to focus on my business… we refreshed our brand.”
ES
Emma Sebald
CEO Sweetheart ·
Neil Williams · This is Journey Management · Landscape the garden first: Journey Management at Cathay Pacific with Neil Williams
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
refreshes most metrics monthly, insight refreshes quarterly, and does a full journey refresh twice-a-year (or annually depending on team needs)
monthly; quarterly; twice a year / once a year
“I decided it wasn't worth it… I chose instead to focus on my business… we refreshed our brand.”
“If anything changes in a data source, you want to be able to hit a little button and refresh that information straight away… that's why Xero became a theme.”
“There’s a shelf life to the quality of your network… you have to think about how do you refresh that?… we have young people that can kind of rebuild it”
“We also always build in a cadence, whether that's weekly, monthly, or quarterly, with our customers to review.”
The strongest new moments on your topics, in the speakers' own words. Free for three topics.
No card. No password. One-click unsubscribe.
Pro watches up to 25 names or phrases and emails you the morning after they are said.
See Pro, $29 a monthVerbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.