“Here's the AI outbound campaign that booked dozens of podcast guests and made zero dollars.”

“And so my most recent book, The American Way of Killing, began its life as a series of podcasts. Not the whole book, but roughly 40% of the book in some form appeared in my podcast. And I then took that material, reshaped it, added an extra 50%, and then that's the book.”

“I mean, even, I mean, we just had a multifamily focused outbound email campaign that was 51% open rate and had in the teens reply rate.”

“Podcasts really do sell books... you want to have the craft podcast, like Brad Listie... podcasts sell more books than the old tried and true book signing.”

“Looking at the revenue or let's say bookings minus the commissions that were paid to generate that revenue is a very insightful number”