“It automates e-commerce bookkeeping to thousands of sellers and around a thousand accounting and bookkeeping firms.”

“We move to full, you know, accrual, AR accounting. ... before I was bookkeeping it and stuff. Now we have a professional bookkeeping firm.”

“Instead, I went after e-commerce businesses specifically, and I talked directly about the problems they had that most accounting firms weren't addressing”

“Thousands of hours, developer hours, our frameworks, creating SOPs for everything we've ever built, thousands of sales and marketing calls”

“I said, okay, let's try… the experience was pretty straightforward… brokers seemed like old real-estate firms… Acquired.com matches buyers and sellers on the same multiple”