“And one of the main cohorts is actually our CMO council. So a group of, you know, CMOs from some of these companies where we, you know, wine and dine them, host events, stay very close, you know, to the nose in terms of what's happening on the ground”

“A CMO gets about six months to hit the marks or otherwise they're hitting the street”

“We've worked with over 600 companies in B2B, B2C, so we're using all of that ... to help a client in a fractional CMO capacity”

“He would hand select 20 people… then 50… then 100… pay for hotels, wine and dine us… invite five or six brands… they got to actually bring their product in”

“A fractional CMO's success is measured by hard clinical business metrics. We're talking patient acquisition cost, referral volume from specialized physicians, and brand trust scores.”