“One interesting part of the experiment that we did is we did make up fake brands completely fabricated with no digital footprint, um, and sent an email about those fake brands and said, Hey, you know, check out X, Y, Z running shoe. You'll love it. And in Google personal intelligence, it did consistently recommend a fake brand.”

“…instead, we're like, how can we help this brand?… you become an indispensable brand partner. There's no churn.”

“Mentions about awards and case studies and use them on wherever we're listing the business online along with their images and the correct name address phone number etc of the business and making sure all the information about the brand is consistent across the web”

“Brand memory… advertisers can share all of their inputs about their brand… it persists, it learns, it keeps improving.”

“One of them is an example is we've found a way to methodically get data on brand new LLCs in the state of Texas. So we will have them go run at brand new entities that have spun up in the last typically seven to 14 days.”