“We’re paying rent. That's our advertising... 7,000 people visit the Apple Store... we sold maybe 100 iBooks.”
♫
Said on Afford Anything | Get Smarter With Money
“We paid for high traffic locations… the only way to get people's hands on a computer at scale is to be where they shop.”
B2B Go-To-Market Leaders · Apple Store Creator Ron Johnson on How He Helped Steve Jobs Solve Apple's GTM Problem
Play from 14:15
14:15
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Chose high-traffic mall locations for Apple Stores to get customers to the store without advertising
Said nearby on the same subject
“If we don't go to malls, people will have to get in their car and drive 10 miles to go to an Apple store… If we're in the mall, they have to walk 10 feet out of their way.”
♫
Said on Afford Anything | Get Smarter With Money
“I committed that there wouldn't be a single store leader hired to Apple ... without spending an hour with me ... we were opening 25 stores a year ... I got to carve out an hour on my schedule to meet somebody.”
RJ
Ron Johnson
B2B Go-To-Market Leaders ·
“‘Our website is set up that depending on your location, you will see what is available… same with our Google and meta advertising - location specific.’”
DB
Daily Blooms
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