“Close your door, turn off your phone, grab a pen and a tablet, and start answering the questions below”

“Grab a notepad or a note on your phone, and for one week, write down every question a customer asks you, word for word if you can.”

“Active listening and answering questions directly is something that surprisingly like a lot of founders struggle with”

“We’re going to remove the phone when we’re doing deep work. We’re going to turn off notifications.”

“I printed out tablets. Went to a place and published tablets with one page call plan. I said, consider this a strategic doodle pad. I don't care. Just look at it before you pick up the phone.”