“Price cut is actually a reflection of how well that home is priced… not a sign that the market's crashing”
“Competitors sell at about $23. Our lowest price that still makes money after Amazon's fees, ads, and what the product costs to make and ship is about $28. That's a $5 gap.”
Andy Isom · Built by Business: Amazon FBA, E-Commerce, Brand Building · #533 - We Tested Lower Prices for Six Months. Our Share Still Fell From 26% to 17%.
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What was described
identified a $5 gap between the lowest profitable price ($28) and competitor prices (~$23) and concluded price cuts couldn’t win the war
lowest profitable price ≈ $28; competitor price ≈ $23; $5 gap
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