“But, yeah, since that rebrand, they have seen, like, 34% growth in sales.”
♫
Said on NZ Business Podcast - Paul Spain
NZ Business Podcast - Paul Spain · The Business of Building Great Brands - Kelvin Soh
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
rebranded Picky Juices (formerly the Apple Press)
34% sales growth
“But, yeah, since that rebrand, they have seen, like, 34% growth in sales.”
“Instead of positioning those as a holiday collection, I rebranded them to be a ski house collection and they sold like hotcakes.”
“They give us back the sleeves and then I have a mud press to press it in there and it actually gets infused into the mud. It will never wear out.”
“I was communicating a lot to the audience about it, letting them know that the rebrand was coming, giving them sneak peeks into like the behind the scenes and the mood boards”
The strongest new moments on your topics, in the speakers' own words. Free for three topics.
No card. No password. One-click unsubscribe.
Pro watches up to 25 names or phrases and emails you the morning after they are said.
See Pro, $29 a monthVerbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.