“A business can actually try this themselves in, for example, ChatGPT, put in the service that they deliver and the name of their city or their town and see what comes up.”

“Step one, ask an assistant about your own business the way a customer would. Ask who it recommends in your town for your main service. And listen to what it says and what it gets wrong. That 30-second test tells you exactly where you stand”

“I'm going to book a test screening at the Magic Johnson Theater… the film played… people were falling out of their chairs laughing… we could show them the results… that would be their sort of downside protection.”

“I get to know my students before the semester starts. If I can, I send out a survey asking them about themselves, why they're taking the class, what they're hoping to get out of it, what has helped them learn in the past, what might get in the way of their learning this semester.”

“YouTube appears, and a lot of others discover her, because suddenly we start seeing those videos of her appearances on talk shows.”