Dana DiTomaso · The SEO Podcast: Page 2 Podcast · 🤖 AI Traffic Converts 3x Better? GA4 Attribution Explained with Dana DiTomaso
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changed GA4 event data retention setting from the default 2 months to 14 months
14 months
“She changed her phone plan from Telstra, which was $74 a month, to Belong, which is $39 a month, saving herself $35 every month. Plus, her data has increased from 50 gig to 100 for the 12 months”
“If you don't already have an MSA with a major health plan, that's a 13 to 14 month. If you have great relationships with those folks, that's a 13 or 14 month sale cycle.”
“Signature events that we do every 18 months.”
“You have to invest in that inventory up front... six to eight week lead time... could be 12 or 14 months... financing inventory for six to eight, nine months before it starts coming back”
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