“We do social amplification and that is something that, that brands like because they can get more measurement and data from social amplification, you know, boosting content, you know, across other platforms”

The Marketing Millennials · How to Start Advertising on Podcasts with Kelli Hurley, VP Head of Content and Podcast Partnership Sales at SiriusXM

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What was described

provide social amplification by boosting creator content across other platforms to give brands more measurement and data

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