“We are aiming to be that one-stop shop. We are aiming to invite brands to work with our creators and offer every platform where their audience lives, whether it be even a newsletter, social, we are saying you can come to us and we'll be able to help you weave that thread across all of these different touch points”

“We do social amplification and that is something that, that brands like because they can get more measurement and data from social amplification, you know, boosting content, you know, across other platforms”

“The same message showing up consistently across touch points is what turns into a reflex in someone else's mind.”

“If the rates go down a single percentage point, it makes 5 million people more qualified to buy a home in America today.”

“We were paying writers quite well. It got to a point where it's like, hey, we can't pay at this rate, but people still want to contribute. So it was just a really honest conversation. And I think I would encourage brands to have these honest conversations with creators. Be really upfront about your budget, what you're able to pay.”