“We really found that the split was always like 70 percent wholesale, 30 percent G2C, but grocery really became such an impulse buy… I see them as living together in unison.”

How I Built This with Guy Raz · Advice Line with Tara Bosch of SmartSweets

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What was described

shares typical wholesale vs grocery split for snack brands

70% wholesale, 30% G2C

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