Simple Modern, Matt · Operators · How to Position Your Brand & Products: 5 Ways to Win Against “Better”
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Developed a customizable LED face mask with a unique mechanism that lets users set a treatment
$50,000-$100,000 R&D cost; 12-16% of post-purchase buyers cite the feature; 15% lift in overall purchases
“Cheap leads really masked a lot of the deficiencies… you could spend $2,000-$3,000 a month, get $50 appointments, and you would close maybe one in four… that masked, you didn’t have anything with speed to lead, appointment setting, follow up…”
“We are working with the Central Texas Special Olympics to develop an education program for their unique population on fire safety.”
“Risk and purchasing is a unique opportunity to begin managing risk with a letting of requests for quotes, bids, establishing insurance parameters within those lettings”
“Identify my unique superpowers… people who don’t get energy from something, someone else does - hire them instead of developing the skill.”
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