“Extra R&D ... would cost us $50,000-$100,000 ... gives us an extra 15% of people buying because of that one reason alone”

Simple Modern, Matt · Operators · How to Position Your Brand & Products: 5 Ways to Win Against “Better”

Play from 15:43
15:43

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What was described

Developed a customizable LED face mask with a unique mechanism that lets users set a treatment

$50,000-$100,000 R&D cost; 12-16% of post-purchase buyers cite the feature; 15% lift in overall purchases

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♫
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