Unit Economics · [TofuGo] Caroline Dai
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maintain top-25% velocity in retail and secure continuous reorders
top 25% velocity
“…large cost of handling them once… puts an incentive to reorder larger quantities, but reorder less frequently…”
“…the uncertainty is not just the demand, but also the lead time… we are reordering now already…”
“DTC is 90% of our sales. Retail is 10%. … aim for 50-50 DTC retail.”
“We can put an address of a retail location or specific retail locations and say, we want to reach this customer profile within this mile radius and we can run ads.”
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