Lindsay Mauck · Food Business Marketing Podcast | Brand Strategy, Sales, & Growth for Food & Farm Brands · 210. Where Should I Focus My Marketing Budget? | with Lindsay Mauch - LTM Digital Marketing
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run geo-targeted Meta ads using a specific retail address or radius to drive foot traffic to stores
“If we ask, let's say, a great retailer like Staples to fund pen recycling in their stores as we do, for example, in Canada, we need to show them that that's going to drive more foot traffic into the store than the cost of the pen recycling”
“You’re four times more likely to convert in-store. E-commerce conversion rates sit around 2-3%, whereas in-store should be 25%-30% of foot traffic.”
“‘Our website is set up that depending on your location, you will see what is available… same with our Google and meta advertising - location specific.’”
“When you get 2,000 views, you now run that video as an ad in a 10 mile radius of your office… the organic results give you the indication of what to actually spend money on.”
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