“Verbatim

How do you validate a rebrand without spending a year gathering data?

The Rebrand Evidence Check from Verbatim, a product of The Art of Service founded by Gerard Blokdyk, is a USD 497 brief delivered within two business days for marketing leaders validating a rebrand. Verbatim checks the words buyers and operators used about your category on 900+ podcasts in the last 30 days, every quote linked to the second, before you commit the new name, message or site. It is the Pivot Check brief, aimed at a brand change.

Order the Rebrand Evidence Check, $497 How the pivot check works

Updated

Sounds like your rebrand?

a rebrand took nine months to a year of data gathering
“We’re saying through 2030… it’s taken us roughly nine months to a year to really start ironing everything out”
♫
Said on The AI in Business Podcast
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Framework

The Buyer-Word Ledger

It sets your draft words beside the words buyers used, row by row, so you see where they meet and where they part.

The Buyer-Word LedgerIt sets your draft words beside the words buyers used, row by row, so you see where they meet and where they part. Problem: the problem your draft says you solve. Outcome: the result your draft promises. Category name: what your draft calls the category. Proof: the proof your draft leans on.Your wordsBuyer wordsProblem: the problem your draft says you solveProblemthe problem your draft says you solveProblemthe problem buyers describe out loudOutcome: the result your draft promisesOutcomethe result your draft promisesOutcomethe result buyers say they wantCategory name: what your draft calls the categoryCategory namewhat your draft calls the categoryCategory namewhat buyers call it when they searchProof: the proof your draft leans onProofthe proof your draft leans onProofthe proof buyers say they trustThe Buyer-Word LedgerIt sets your draft words beside the words buyers used, row by row, so you see where they meet and where they part. Problem: the problem your draft says you solve. Outcome: the result your draft promises. Category name: what your draft calls the category. Proof: the proof your draft leans on.Problem: the problem your draft says you solveProblemthe problem your draft says yousolveOutcome: the result your draft promisesOutcomethe result your draft promisesCategory name: what your draft calls the categoryCategory namewhat your draft calls the categoryProof: the proof your draft leans onProofthe proof your draft leans on
Left, your draft; right, what buyers said. A solid line is a match; an amber gap is where the rebrand needs work.

How do you test a rebrand in five checks?

  1. Problem. Do buyers describe the problem the way your draft does?
  2. Outcome. Is the result you promise one they say they want?
  3. Category name. Do they use your category word, or another?
  4. Proof. Which kind of proof do they say they trust?
  5. Objection. What did someone say against the idea, and why?

A marketing team at a large software company said on a podcast that its rebrand took nine months to a year, because it went back for more data at every stage. The check gives each stage its evidence before the stage starts.

What do you receive, and when?

A private written brief, within two business days, read by a person before it is sent. It opens with the decision you named on the order form, then sets buyer words against your draft, and ends with the pages and messages to change first. Every quote links to the second it was said; a broken link or wrong attribution means a refund.

Frequently asked questions

How long does a rebrand take?

Often many months, because each stage stops for more research. One marketing team said on a podcast that theirs took nine months to a year. The Verbatim Rebrand Evidence Check brings the buyer-word evidence forward, in a USD 497 brief delivered within two business days, so each stage starts with it.

How do you validate a new brand name?

Check it against the words buyers already use for the category and the problem. The Verbatim Rebrand Evidence Check shows those words from 900+ podcasts in the last 30 days, every quote linked to the second, and marks where your draft name matches them and where it does not.

How do I check buyer language before changing my website?

Name the change on the order form, and the Verbatim Rebrand Evidence Check sets your draft words beside what buyers and operators said about the category on podcasts. You get a USD 497 brief within two business days, ending with the pages and messages to change first.

What is a pivot decision brief?

It is a Verbatim Advisory One brief focused on one decision you are making now, such as a site change, a pivot or a rebrand. It costs USD 497, is delivered within two business days, and is read by a person before it is sent. The Rebrand Evidence Check is the same brief, aimed at a brand change.

How much does the Rebrand Evidence Check cost?

The Verbatim Rebrand Evidence Check is USD 497, paid once, with nothing to cancel. If you want buyer evidence every month after the rebrand, the Verbatim Advisory Monthly brief is USD 297 a month, cancel any time.

What do I receive and when?

A private written brief within two business days of ordering: buyer words against your draft, the gaps, what was said against the idea, and the changes to make first. Every quote in the Verbatim Rebrand Evidence Check links to the second it was said, and a broken link means a refund.

Check the words before the launch

USD 497, one brief, within two business days.

Order the Rebrand Evidence Check

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