“Like we sold out tickets the first year in 24 hours.”
♫
Said on The Exit Five Podcast
A small in-person room for B2B marketing leaders, built on what buyers said this month
The Advisory Cohort In-Person Edition from Verbatim, a product of The Art of Service founded by Gerard Blokdyk, is a planned half-day room for B2B marketing leaders. Each room works through three buyer pains operators described on 900+ business podcasts that month, every quote linked to the second, and ends with three decisions. Seats are few. No date or venue is set yet: request a seat with your city, and rooms open where requests gather, with the price sent before anything is charged.
Updated
Sounds like you?
- Virtual events no longer hold your attention.
- Peer rooms sell out before you hear of them.
- Your planning uses last year's buyer words.
- You want evidence, not panel opinions.
Framework
The Room Ticket Track
It shows one afternoon as a ticket with three stubs, torn off in order: a pain heard, its quote checked, a decision made.
What do you leave with?
- Three buyer pains from this month, each with the quotes behind it.
- The counter-view on each, from someone who said the opposite.
- One written decision per pain, for your plan or your next campaign.
- The evidence pack, so your team can play the same quotes.
The chief executive of a B2B marketing community said on a podcast that its first-year event sold out in 24 hours. Marketing leaders want rooms; this one is built on evidence.
How is it different from the free weekly briefing?
The weekly briefing is free and online: three buyer pains heard and matched in a short session. The in-person edition is a half-day room for a few marketing leaders, with time to argue each pain, check the quotes together and leave with decisions. It is part of the Advisory cohort and priced separately.
Frequently asked questions
Are in-person marketing events worth it?
They are when the room works on something specific. The Verbatim In-Person Edition is a half-day room that works through three buyer pains from this month's podcasts, with every quote played at the second, and ends with a written decision per pain. Request a seat to hear when a room opens in your city.
What happens in the room?
Three buyer pains from this month's evidence, one at a time. For each, the Verbatim In-Person Edition plays the quotes, hears the counter-view, and the room argues it through until each leader writes a decision. Gerard Blokdyk, founder of The Art of Service, runs it.
Who is it for?
B2B marketing leaders who make positioning, campaign or channel decisions and want them grounded in what buyers said. The Verbatim In-Person Edition suits people who already read Verbatim Advisory or the weekly brief and want a few hours with peers on the same evidence.
How much does a seat cost?
The price goes by email to people who request a seat, before anything is charged. A Verbatim In-Person Edition room opens only when a date and venue are set, and no payment is taken before then.
How is it different from the free weekly briefing?
The weekly briefing is free and online. The Verbatim In-Person Edition is a half-day room for a few marketing leaders, with time to check the quotes together and leave with written decisions. It is an edition of the Advisory cohort.
Where and when is the next room?
Not set yet. Request a seat with your city, and the Verbatim In-Person Edition opens where requests gather. The date, venue and price go by email to the people who asked, before anything appears on the site.